DCC SerCom sells a broad range of IT and communications products into both the SME and retail markets, to a very wide customer base of IT and mobile resellers, dealers, retailers and e-tailers in Britain, Ireland, France and the Netherlands. The products distributed include PCs, tablets, printers, smartphones, peripherals, consumables and networking products. The business is a distribution partner of many of the leading vendors in the IT and communications market, such as Acer, Asus, Cisco, Dell, Huawei, IBM, Lenovo, LG, Microsoft, Netgear, Nokia, Plantronics, Samsung, Sony, Toshiba and Western Digital.
DCC SerCom also sells a range of home entertainment and consumer products including games consoles and software, DVDs, consumer electronics, AV accessories and peripherals which are sold into the retail channel, including large e-tailers, grocers, catalogue retailers, specialist retailers and small independent retailers. DCC SerCom represents many of the leading vendors in the computer games, home entertainment and consumer electronics markets such as Belkin, Devolo, D-Link, Electronic Arts, iHome, Logitech, Microsoft, Netgear, Nintendo, Paramount, Seagate, Sony, Take-Two, TomTom and Warner Brothers.
In addition, DCC SerCom provides a range of supply chain management services, including a range of specialist procurement and sourcing services from its operations in Ireland, Poland, China and the United States, employing state of the art IT systems and procurement processes. The business is a strategic supply chain partner for some of the world’s leading technology and telecommunications companies.
DCC SerCom provides its partners with an exceptionally broad customer reach and proactively markets its vendors’ products through product and customer focused sales teams. The business provides a range of value-added services to the retail and reseller channels, to both its customers and suppliers, including end-user fulfillment, digital distribution, third party logistics, web site development and management, category management and merchandising, kitting, product customization, security tagging and cross vendor bundling. In addition to the core distribution activities, DCC SerCom also provides supply chain management services globally, including vendor hubbing, consignment stock programmes, supplier identification and qualification, quality assurance and compliance and supplier and customer fulfillment, to effectively reduce its partners’ cost of production and reduce obsolescence and wastage. It also delivers a range of post-manufacturing supply chain services designed to bring its customers products to market in the most efficient manner possible, including localisation, customisation and other services.
During the year, the business extended its capability in unified communications through the acquisition of Go Connect, a Netherlands-based distributor and service provider in voice, video and cloud-based conferencing solutions. The business in Britain has continued to significantly expand its market position in the mobile communications market in the past year and has developed its product offering, particularly with smartphones and tablet computers, to take advantage of the growing convergence of the IT and mobile communications markets and channels.
In Britain, DCC SerCom is number 1 in home entertainment products and number 2 in IT and communications products. In Ireland it is number 1 in home entertainment and IT products. In France, it is number 7 in IT products. DCC SerCom is the fifth largest distributor of IT, communications and home entertainment products in Europe.
DCC SerCom’s revenue for the year ended 31 March 2013 by product type is as follows:
DCC SerCom’s principal market is the distribution of IT products and home entertainment products in Britain, France and Ireland. The value of the IT distribution market in those three territories is estimated to be €20 billion and we estimate that this market grew by 6% in the twelve months to 31 December 2012. The home entertainment market in Britain and Ireland is valued at €6 billion of which we estimate €1.25 billion is supplied through the distribution channel and we further estimate that this market declined by over 15% in the year to 31 December 2012, including a decline of over 25% in the video games market.
The supply chain management business operates in the market for global outsourced supply chain management services, excluding the provision of logistics services.